Something real-time happens to a person’s face and demeanor when the “light bulb” goes on inside the head.  I have seen the “Aha” moment on students’ faces when they realize how Facebook can be used for more than posting pictures of  parties and pets.  These digital natives (resource: Mark Prensky, Harvard University) intuitively use social [...]

The week between Christmas and New Year is usually a mixed bag of people  vacationing, regrouping/reflecting or working (servicing those vacationing).  I am dabbling in all categories. The reflecting part of my brain marvels at how Social Media etched itself in history and the minds of the world starting in January 2011.  It deserves to [...]

Co-author, Beverly Macy, and I are both educators as well as practicing marketers.  This gives us a unique perspective across the academic and real-life worlds in real-time.  As I get ready to deliver the Final Exam to my      Social Media Communication 2702 class at Woodbury University in Burbank, California,  I have been reflecting on the [...]

By Beverly Macy, October 18, 2011 Social Media Marketing burst on the scene a few years ago to the delight of many and the bewilderment of others. Suddenly, conversational marketing became real. And most brands had forgotten the art of conversation in their interactions with customers. New terms like transparency, authenticity, and real-time permeated the [...]

Co-author, Beverly Macy, our team and a star slate of speakers contributed to a mind-exploding day of social media best practices in the exclusive Gravity Summit Social Media gathering last week at the Harvard Faculty Club.  What would you expect from the birthplace of Facebook? Special insights on Financial market use, “Does Size Matter” regarding [...]